Be Outrageous to stand out
There are 3 immediate ways you can differentiate your business WITHOUT having to differentiate your product or service.
1. Do Outrageous Marketing
2. Create an Outrageous Offer
3. Provide Outrageous Proof
Let’s talk a little about each one of these strategies.
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1. Do Outrageous Marketing
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Outrageous marketing stands out from the bla bla bla marketing you see every day.
Outrageous marketing could consist of…
1. Outrageous ADVERTISING
There was a company in Utah called, “Totally Awesome Computers” in which the owner, Dell Schanze, did over-the-top radio and TV advertising. The company grew like CRAZY!
2. Outrageous PUBLICITY STUNTS
GoldenPalace.com, an online casino is legendary for it’s super high profile publicity stunts. Most of them were buying weird stuff off of ebay.
3. Outrageous VIRAL MARKETING
OfficeMax created “ElfYourself.com” which is a site where you can put your photo(s) in and it will create a bunch of dancing elves. That campaign created huge traffic for OfficeMax.com.
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2. Create an Outrageous Offer
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1. Outrageous MONEY BACK GUARANTEE
Davis DJ’s out of Maryland offer a TRIPLE your money back guarantee. Even if the problem was not their fault, they’ll give you triple your money back!
2. Outrageous PAYMENT PLAN
John Childers, a speaker trainer is famous for offering a $30,000 speaker training coaching program. However, you only pay $15,000 up front and $15,000 ONLY when you make the money from speaking engagements.
3. Outrageous BONUSES
Have you ever heard, “And that’s not all…” That was made famous by the original “Ginsu Knife” offer. It packed on a bunch of bonus knives for only $19.99. (It also came with a 50 year guarantee!)
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3. Provide Outrageous Proof
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1. Outrageous BEFORE AND AFTER PICS
If you’ve ever watched a weight loss infomercial, you’ll notice that it’s packed with before and after photos proving people’s weight loss success.
2. Outrageous RISK REVERSAL
Have you ever seen a “LifeLock” commercial in which the President of the company advertises his social security number on the side of a truck, to prove that his identity is safe.
3. Outrageous TESTIMONIALS
Ron LeGrand, a real estate guru went from losing money on each product he sold through his infomercial to making money on each product by simply tripling the number of testimonials.
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Conclusion
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A great marketer once told me, “David, you don’t have to be great to be successful, you just have to be different.”
I’ve always remembered that advice. There are a LOT of ways you can differentiate your business, even if in reality, you aren’t different.
But one thing is for sure, you DO need to be different.
By David Frey
Marketing Best Practices Inc.
>>> This will help you differentiate your small business <<<
Some courses I highly recommend by David Frey:
Web Traffic Masters Telesummit
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