How do you get more customers?

How do you gain your confidence?

How do you increase your prices?

I’m going to have more sales and marketing tips and training
for you
coming soon in the

INNER CIRCLE

1. Please leave a comment below if
you have a question and let me know
if this helped you.
2. Please share it with your Facebook friends.

Don Campbell – Expand2Web

1) Free Sites/Services – Build a practice site. Build a free site for a prospect or friend.

This gives you practice,(practice = confidence) plus something to show!
Also a source of referrals…
DOESN’T even have to be a real customer! Just make up a fictitious company website! Especially if you specialize on an industry… (e.g. Chiropractors…)
For many of our customers, the first site they build is their own site. Do you have yours set up yet?

2) Advertise Locally (…and without spending)

Craigslist lets you post free advertisement under “Services” and/or “Jobs”
There are many other local listing sites than Craigslist… e.g. many of them are free.
The more niche specific your offering, the better (e.g. Websites for contractors…)
Don’t spend too much on Google Adwords. It is too competitive to succeed with a small budget.

3) Blog – have a blog.

More traffic means more clients!
It’s hard to get started, and it takes time. We KNOW that.
Tips for getting started with a blog:

Plan your first 10 posts. Keep them simple. “How To” posts are always a hit.
What did you struggle with as you got started? Write it as “How to”.
Talk from your own unique perspective and experience…
Our blog is primarily a source of new customers… (NOT advertising)

4) Guest Blog

You will reach sites with a much larger reader base.
You will establish “Street Credits”.
Not just limited to Web blogs. Write for local Newspaper or Magazines.

5) Specialize

Consider picking a niche to specialize in.
Focus your efforts initially. Understand a certain market.
Example: We started with Chiropractors which led to the Chiro Theme which morphed into the SmallBiz Theme

6) Bundle

Offer not just “Building Websites” – you may have other sell-able skills
Examples: Copywriting, Graphic Design, SEO, Marketing, Print Design.
But make sure to offer very clear, specific packages (e.g. printed brochures or flyers, video, …)

7) Chamber of Commerce, Library, BNI

Attend local meetings to meet Business owners.
It will help you understand their needs.
The more often you give your talk, the better your pitch becomes!

Talk to the professionals that help you!

Talk to your Dentist, Chiropractor, Florist, Hair Stylist, etc…
Don talked to his Dentist, which led to paid talk for Dentist Group.

9) Think Local

Visit local businesses who are floundering with their online efforts.
Offer advice – initially for free.
Become their trusted advisor.
Very likely they will hire you for future work.

10) Educate Locally

Many professionals require continuing education credits.
Opportunity for you to be a presenter/speaker.

11) Follow up Existing Customers

New customers are 6x more expensive to get than existing ones.
Check in on them, ask them for referrals.
Talk to them about additional services (e.g. Mobile, Facebook, other specialties you may have, etc.)

12) Give before you Get – Marketing by Sharing!

Survival Tips:

Don’t get discouraged. It’s not personal!
Be persistent!
Become a trusted advisor – show you understand their business.
People in your age/demographic/interest/past work niche – people tend to trust people like them.

REGISTER FOR WEBINAR

Getting Clients The Easy Way

Join Martin for a discussion about Getting Clients The Easy Way

Wednesday, May 2nd at 8:00pm EST

https://www1.gotomeeting.com/register/867409848

If you would like more tips like these please share your “Client Getting” tips in the comments below and I will send you a report when I have collected another 12 client getting tips.

Myles Anderson of Bright Local carefully curated list of the top 50 Citation Sources for businesses in the US & UK.*

Between March-May 2011, the research team at BrightLocal conducted a huge Citation Analysis project.

Over 480,000 Google Places listings were analyzed across 40 business sectors and 100 locations. The Citation information was extracted into a database of over 1.1 million individual citation sources.

This extensive list was filtered down, removing all brand and business ‘brochure-ware’ sites, leaving a list of 15,000 genuine citation sources.

Some of these sites appeared hundreds of thousands of times within Google’s citation index and are extremely powerful citations opportunities.

In June 2011, Google removed citation content from Google Places profiles and this information is now hidden forever (publicly anyway).

Citations Are Crucial To Effective Google Places Ranking 

While these citation domains may no longer be visible their impact on Google Places ranking remains as important as ever. The following Chart shows the top 5 ranking factors from the 2011 Local Search Ranking Factors survey.

Chart 1 – 2011 Local Search Ranking Factors – ‘Significance of Citations’

Quantity of Citations is considered the 4th most important SEO factor for Local Search ranking.

Submit your Local Business Listing information to over+100 Local Business Directories – Click Here

**Source – 2011 Local Search Ranking Factor Survey – Mihmorandum

Top 50 Citation Sources & Some Extra Juicy Information

These two tables show the top 50 Citation Sources for US and UK markets. (Note:*Google removed citation data from Google Places before citation data cold be gathered for other countries. )

The Frequency Count shows the number of times each domain was identified on the 480,000 GP listings analyzed; some domains were found multiple times per GP listing.

To make them this citation list even more useful, I have included extra data such as Type of Site and whether each site offers a Free or Paid Listing (or no listing at all). This data was gathered by the BrightLocal research team to supplement the data held on these 15,000 Citation Sources.

 Top 50 US Citation Sources

Top 50 UK Citation Sources

You can download a full copy of the tables above in Excel format here.

Submit your Local Business Listing information to over+100 Local Business Directories – Click Here

To discover more about these recent Facebook Pages changes register for this webinar on Friday, March 2nd

DID YOU MISS THE FACEBOOK UPDATES WEBINAR? Click here for the replay

Some early announcements of changes are…

1. Default landing tabs are gone
2. Tabs are still here but are wider now- 760px maybe bigger
3. You can now message fan pages
4. Timeline will automatically come to pages on March 30th.
5. No calls to action or marketing messages in the new cover photo.
Official Tutorial of New Pages http://www.learnfacebookpages.com/

1. Go into your Pinterest account

2. Click on ABOUT and pull down the menu

3. Click on Pin It Button -  Scroll down to “Follow Button” for websites

You can see it on the right sidebar of my blog >>>>>

Make sure you click the red button above/below or in the right sidebar to Follow me for more Pinterest tips for business!

Gary Vaynerchuk explains the new “interest graph” and breaks down why the future of social media is not about who you’re friends with, but what their interests are.

And ask me your Pinterest questions below in the comments…

How To Get Focused

How To Make More Time Every Day

How To Get More Done

So You Can Make More Money

> Click for the 50 minute Time Management System Video & Notes <

to Dominate Your Local Niche

If you want easy to use 1-click installation of over 8 premium WordPress Themes try this WordPress hosting, premium themes and premium plugins service

www.MyWebWeaverElite.com

use coupon code = freemonth and your 1st month is free.

Click to Learn More Local Lead Generation Strategies

Free WP Plugins from PluginBuddy.com

Every WordPress site/blog must have a backup plan, especially BEFORE upgrading to a new version of WordPress.

BackupBuddy Tutorials

BackupBuddy 2.0 Preview Webinar Replay, March 30, 2011

——————–

PluginBuddy.com – WordPress Plugins

PluginBuddy Developer Suite

ServerBuddy – Free WP plugin to check hosting & security

Billboard & Rotating Images Plugin

Billboard – Ad Management Plugin

EmailBuddy – WordPress Email Newsletter Plugin

EmailBuddy – Quick 4-Minute Video Walktrhough

ThumbsUp Plugin

New Image Carousel Plugin Post

DisplayBuddy Plugin Series (8+ Plugins)

Loop Buddy Preview Video

VidEmbed Plugin

Tailored Login

Accordion Plugin

Slideshow Plugin

Video Showcase Plugin

Carousel Plugin

Featured Post Plugin

Rotating Images

Copious Comments Plugin

Rotating Text Plugin

Tipsy Plugin

It got me in the Holiday mood so I decided to open this up again and offer (for FREE) what I believe is the easiest and most powerful Facebook custom page creation tool on the market.

Check out Bonus #2 on this page…

>>> $300 per month professional Facebook tool & Training for Free <<<

I also include Facebook training and a special Live Facebook training webinar this month….see BONUS #3.

•  How to build professional Facebook Pages
•  How to use the custom Facebook Page tool to…

•  build super fast professional pages that get you lots of new FANS
•  build pages that get you lots of new email optins to build your email list
•  build pages to sell products on Facebook
•  build pages for Local Businesses with Google Maps & Directions
•  build pages for Real Estate
•  build pages for Restaurants
•  build pages with photo slide shows
•  How to convert your old FBML pages to the new iFrame pages
• AND LOTS MORE!!!

Do NOT miss this 30 minute presentation!

These are significant trends shaping the internet and our world.

1. Globality = You’ll be shocked at this revelation
2. Mobile
3. User Interface = Text > Graphical > Touch / Sound / Move
4. Commerce – Online, Offline & Mobile
5. Advertising
6. Content Creation = Changed forever!
7. Technology / Mobile Leadership
8. Mega-Trend of the 21st Century = Empowerment of People via Connected Mobile Devices
9. Authentic Identity
10. Economy
11. USA Inc.

 

 
KPCB Internet Trends (2011)

]]> http://www.localleadgeneration.com/conferences-and-seminars/important-trends-shaping-internet-mobile-social/feed/ 0 http://www.localleadgeneration.com/free-weekly-webinars/register-for-free-weekly-local-mobile-social-webinar-nov-4/ http://www.localleadgeneration.com/free-weekly-webinars/register-for-free-weekly-local-mobile-social-webinar-nov-4/#comments Mon, 31 Oct 2011 17:12:38 +0000 Martin Maybruck http://www.localleadgeneration.com/?p=518 Sign up for FREE weekly webinars on Local, Social + Mobile Marketing
Join me, Martin Maybruck, for a lunchtime brainstorming and Q&A session every week.
* **No Cost to Join
* **No pitches
* **Just pure content and Q&A
20 to 30 minutes so you can quickly get your questions answered learn something new that will help your business and quickly be on your way.

Friday, November 4th at 1:00pm EST

[wp_socialsend message="Click to get the Free Webinar registration link" link="https://www1.gotomeeting.com/register/725359816"]Thank you for sharing!

Here is your link for this week’s free webinar:

https://www1.gotomeeting.com/register/[/wp_socialsend]

1. BEFORE YOU REGISTER FOR THIS FREE WEBINAR

could you please LIKE this page and share it with some of your family, friends and colleges.

2. Then Click to register https://www1.gotomeeting.com/register/396954921

Here are the questions we answered this week: (52 minutes)

1. What is canonical and how do I set it up?

2. What are the SEO and linking problems with canonical issues?

3. How do you correct canonical issues in wordpress and google webmaster tools

4. Do you prefer LocalEze.com for directory listings?

5. Would it be better to sell a client a mobile app or a mobile website and what is the difference and pro/cons of each?

6. How can we see search results “anonymously” as others see them, instead of Google results tailored to info they have on us?

7. Should mobile PPC (Pay Per Click) be treated much differently than desktop PPC? If so, how?

Demo of how to set up Google AdWords mobile ppc.

>>>>>> Click HERE to get ALL of the weekly replays <<<<<<

Because WordPress is so widely used and so popular it is also a huge target for hackers. WordPress is known to be very unsafe, insecure and easy to hack. So here are some tips to keep your WordPress blog safe. 

Did you know that certain hackers are skillful enough to compromise your WordPress blog – JUST by accessing the readme.html file that is automatically created with each WordPress instance you install? 

The fix is simple – just rename your readme.html file to something else! 

But you’re still not out in the clear. 

They can also get to your WordPress blog through your upgrade.php file – again a standard file that comes with all WordPress installations. 

The fix is simple -  just rename it to something else. 

My buddy and software programmer Jason has identified about 17 critical WordPress security leaks that are as easily fixed with a new WordPress Security Plugin he has created.

Plus, he’s also throwing in a comprehensive WordPress training course on ALL things WordPress…

You can get ALL of this here now:

>>>> Click to Get this Security Plugin and comprehensive WordPress training course for only $29.95 <<<<

Don’t miss this WordPress Security Plugin it will save your blog from WordPress hackers.

Here are the questions we answered this week:

1. If you have a local service type business, how many pages minimum should your website have?
2. What’s the best way to find lots of local directories to submit to?
3. Pros and cons of shared SSL for Facebook pages?
4. SSL rule since 10/01/2011, how to find who doesn’t have an SSL for their Facebook Page?
5. Is there any problem with a Home Improvement Co. having diverse Places categories – roof, windows, doors etc.?
6. What is a good place to get custom Header graphics for a WordPress site?
7. Should a specific mobile website be built or can/will mobile plugins work OK?
   What if client’s site is not on WordPress?
8. What are your thoughts on sms / text message marketing?
9. Since WordPress shows up pretty well on mobile, do you still need to set up a mobile site/version?
10. What are your 3 best ways to drive traffic to your local business store?

>>>>>> Click HERE to get ALL of the weekly replays <<<<<<

]]> http://www.localleadgeneration.com/free-weekly-webinars/free-local-mobile-social-webinar-replay-oct-7-2011/feed/ 0 http://www.localleadgeneration.com/seo/seo-ultimate-guide-2011/ http://www.localleadgeneration.com/seo/seo-ultimate-guide-2011/#comments Wed, 12 Oct 2011 02:54:36 +0000 Martin Maybruck http://www.localleadgeneration.com/?p=434 This is a great list of SEO resources put together by seolab.me

I’ll keep adding to it so come back often to see new resources.

1 — Quick Start SEO

1. The Beginners Guide To SEO – SEOMoz

2 — WordPress SEO

1. Higher Rankings For Your Blog (+ Plugin) – Joost de Valk (Yoast)
2. WordPress Tutorial For Internet Marketers – Michelle MacPhearson
3. Thesis Theme for WordPress – DIY Themes
4. Supercharge Your WordPress Category Page SEO – Rae Hoffman-Dolan
5. Small Biz Theme a premium WordPress theme designed for small business websites and top local search results Xpand2Web

3 — Website Optimisation

1. The Ultimate Guide to Increasing Blog Conversion Rates – Derek Halpern
2. Example 1 – Optimized Blog Two Hour Blogger - Martyn Chamberlin
3. Example 2 – Content Sales Page Autoresponder Madness – Andre Chaperon

4 — Proper Link Building

1. Link Building in 2011 – The Todd and Jim Show – Rae Hoffman-Dolan
2. The SEO Cupcake – John Jansch
3. A field guide to creating links for search and social success - Kelvin Newman
4. 99 Ways to Build Links By Giving Stuff Away – Mike Essex, SEOMoz
5. How To Really build Backlinks And Dominate Google – Glen Allsopp

5 – Social Media Optimisation

1. The Cat in The Hat Teaches SEO – Mike King
2. An Unusual Way To Get 1042 Likes In 1 Week - Wilco de Kreij

6 — Performance Monitoring Tools

1. Market Samurai (software)
2. Website Grader – Hubspot
3. Page Speed Online – Google
4. WooRank
5. Open Site Explorer – SEOMoz

7 — Free Downloads

8 — Video SEO

1. The Definitive Video SEO Guide: SEO Tips & Tutorials for Video – ReelSEO

• Video SEO (hosted) Tips & Tutorials
• Youtube Optimization Tips (VSEO)
• Social Video Marketing Tips (everything ties back to SEO)
• Video SEO Tips from Friends
• General Tips & Techniques
• Additional Resources

Please share any SEO resources you like in the comments below…

Steve Jobs

Drawing from some of the most pivotal points in his life, Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios, urged graduates to pursue their dreams and see the opportunities in life’s setbacks — including death itself — at the university’s 114th Commencement on June 12, 2005.

My first computer was an Apple 2 and it changed my life from the first moment I got it. When the iPhone came out it changed my life again as it opened my mind to the possibilities in mobile marketing which I have been involved in and teaching ever since.

To watch the complete 70 minute webinar which includes training on:

• Google Reviews
• Google Plus Social Network
• Google +1 Button and how it affects SEO

Purchase the complete monthly replays for only $9.95 —> Click Here

Sign up to get next week’s free webinar registration

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I’ll invite you to test a new local optimized
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This website theme also has a mobile version
and creates custom Facebook pages.
Just send me your receipt and I’ll build a site
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