Blogging Success Summit 2011: The Web’s Largest Online Business Blogging Conference

Click here for special 50% OFF Savings until Mid January:

www.Blogging Success Summit.com

23 of the world’s leading social media superstars will be summit instructors! Presenters include Technorati CEO Richard Jalichandra, Scott Monty (head of social media, Ford), Darren Rowse (co-author, ProBlogger), Brian Clark (Copyblogger), Michael Stelzner (Social Media Examiner), Debbie Weil (author, The Corporate Blogging Book), Douglas Karr (co-author, Corporate Blogging for Dummies) and experts from McDonald’s, Cisco, Southwest Airlines, Sony and Procter & Gamble.

Plus join Joe Pulizzi (co-author, Get Content Get Customers), Mari Smith (co-author, Facebook Marketing), Jay Baer (co-author, The Now Revolution), Chris Garrett (co-author, ProBlogger), Dave Garland (author, Smarter, Faster, Cheaper), Mike Volpe (VP of marketing, HubSpot), and Rick Calvert (CEO, BlogWorld)—just to mention a few.

SOME TOPICS:

EVENT KEYNOTE: The State of the Blogosphere: What Businesses Need to Know

20 Actionable Techniques to Enhance Your Blog’s Content

Leveraging Your Blog as a Social Media Hub

How Big Businesses Are Leveraging the Power of Blogs (Panel Discussion)

Turbo-Boosting Your Blog Traffic With Facebook

Transforming Your Small Business Blog Into a Lead Generation Machine

Becoming a Dominant Force With Video Blogging

How to Grow More Subscribers and Generate Quality Leads With Blogs

How Big Businesses Are Achieving Blogging Success (CASE STUDIES)

10 Timely Ways to Keep Your Business Blog on Track

How to Improve Your Search Engine Rankings With Blogging

How to Create Compelling Blog Content That Brings People Back Again and Again

Lifting the Fog of the Blog: 8 Strategic Questions Before You Write One Word

How to Grow, Engage, and Retain Blog Readers

Click here for special 50% OFF Savings until Mid January:

www.Blogging Success Summit.com

Act Early and Claim Your Free Bonuses
Worth $794.00!

As a way of saying “thanks” just for checking out the summit, there’s a gift just for marketers called “Building Community with Facebook and Blogs” (valued at $59) waiting for you…

From eMarketer.com:

What Makes for a Compelling Business Blog?

Marketers say engagement is key

eMarketer estimates that, even with the hype around newer social media sites like Facebook and Twitter, nearly two in five US companies will maintain a public-facing blog this year for marketing purposes. This usage is on the rise as firms will increasingly realize the value of the blogosphere to further a variety of corporate functions, such as communications, lead generation, customer service and brand marketing.

Among Fortune 1,000 companies surveyed by blog printing firmBlog2Print, nearly a quarter had a corporate blog. The marketing department was most often responsible for writing it, followed closely by a social media or blog specialist, and the tone of blog was normally set by the company’s CEO. Asked what made a blog great, respondents cited an engaged community nearly twice as often as any other attribute.

The survey represented engagement in terms of blog posts that receive comments, so the CMOs polled consider blogs more effective when they produce a lively discussion rather than just pushing content out into the world. The next-most-important characteristic was daily posting; about a quarter of respondents thought it was critical to keep the blog constantly fresh.

CMOs specifically cited Netflix and JetBlue Airways as the companies with the best corporate blogs.

Netflix’s blog gets hundreds of comments on each post, demonstrating how engaged readers are. JetBlue receives considerably fewer comments but posts at least once a day, compared to a looser publishing schedule for Netflix. And the airline still demonstrates user engagement when posts are directly relevant to readers, such as a series done in late December about digging out from the snowstorm that hit the East Coast.